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Worldwide, Levis, of the American clothing company Levi Strauss & Co., is the best-known jeans brand there is. The levi's 501 is a true classic and also the very first jeans ever made. Levi's are still worn a lot. In the beginning Levi's jeans were a symbol for the hippie generation, tough bikers and punk rock fans, but now they are worn by everyone, including handsome models and celebrities.